Course Description The need for effective outreach is greater than ever given the present day competition for economic resources. This will be a highly practical course which looks at the techniques and technologies that libraries and information managers can use to develop and implement communications, marketing programs and create a solid baseline for measuring outreach strategies. Topics Covered: • Communicating with Management - Emphasis on local standards, policies, protocol - Draft convincing advocacy document for MIM program • Communicating with the Public - Implementation of a web and social media presence-class creation of an outreach video, individual creation of a blog or facebook page • Public Speaking and Presentation Techniques in general - Individual Creation of powerpoint or poster presentation on local topic • Outreach - Development of partnerships, collaborations, networks - Planning outreach events, communication resources, training skills for colleagues - Interview techniques Learning Outcomes • Improved skills in using new technologies to communicate science and marine information • Advanced oral and written presentation skills • Improved collaboration skills within the organization and amongst marine professionals nationally and internationally • Increased knowledge of resources available – forms, permissions, copyright, Rights management, protocols and policies

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